WHO WE ARE
FOUNDER OF NOODA ORGANICS
Hi and Welcome!
My name is Laura and I am the founder of Nooda.
It has been a little dream of mine for a few years when I started my zero waste journey with my family in London. I was trying to convert my bathroom into a sustainable one when I realised those green beauty products I purchased were not giving me the results I wanted or not in the right plastic free packaging.
Nooda is a brand that offers high quality, professional sustainable products. It’s a business that truly believes in an ethical way of living, a circular economy where sustainable options are fundamental in each and every aspect of the business. From sourcing my ingredients to the finished product, I select our suppliers making sure they meet our quality and sustainability standards. Our suppliers are exclusively local or European to not only reduce Co2 emissions but to favour our local economy.
Nuda means naked in Italian, I thought that this word was representing our products and vision perfectly. Italy is the place where I grew up and my family lives, this country has a special place in my heart so I wanted to find a name that could preserve that connection.
I wanted to create a brand that is genuine and transparent and a product range that is pure and organic. Nooda (from Nuda) because my aim for a range that is as naked as possible means that I always try to minimise packaging as well as committing to have low impact on the environment.
We are naked from toxic ingredients – our range is 100% natural, we source organic certified ingredients and we are proudly vegan, palm oil and cruelty free. I offer a solid range because products in a solid form reduce dramatically the plastic pollution, water and related resources.
Naked. Proudly Naked.